Point Blank - Hit High Target

Delhi Duty Free stores introduce ‘DDF Circle’ through Point Blank

India's first duty free privilege program operates in Real Time. An award winning reward program is specially designed to Reward DDF’s High Spenders in Real Time through Mobile.

Point Blank Inc. in association with Reward Port developed ‘DDF Circle’, India's first duty free privilege program - an online loyalty program for Delhi Duty free where the point’s accrual and redemption take place real time. First of its kind system which allows customers to earn and burn reward points in the very next purchase. It starts its lifecycle from POS to customer interface through internet and mobile phone. The system automatically communicates with customer for combo-offers, SMS based redemption offers on mobile or email box. The system installed on 44 POS and total 25476 unique customers enrolled for the program.


In just 6 months of time company witnessed avg. 4% rise in sales which is generated only through the redemptions.

Unique features of the solution:

  • Real time information flow
  • Auto enrolment for customers
  • Customer intimation through mobile platform
  • Comprehensive user dashboard
  • A dedicated website for offers and registration
  • Allow user to opt for Blue, Gold and Silver and Platinum status

Benefits to Delhi Duty Free:

  • Stimulate sales and improve gross margins
  • Encourage purchase of new and better/best products
  • Establish competitive differentiation
  • Boost retention of high-value customers
  • Build stronger long-term relationships
  • Drive key behaviours